So you have 100 years in consulting and ran 50 fortune 500 companies but does that really matter? Especially when your competitors have 101 years of experience and have run 51 fortune 500 companies! Marketing your consulting business is not just about the numbers. Identifying and communicating the uniqueness of your services can make the [...]

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If the tragedy in the Gulf of Mexico is any proof, risk management needs to be a serious talking point for any business. At the time of this post BP has already lost $25 billion in value and is spending countless millions to attempt to contain the oil spill. While most consultants work in thousands [...]

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Okay so I would like you to close your eyes and imagine, wait that does not work, go ahead and imagine without closing your eyes. Imagine sitting on a beach on a Wednesday afternoon, a cool drink in your hand, and no worries on your mind. You have successfully built a steady chain of passive [...]

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As a hired gun inside a client firm consultants hold a heavy influence over decisions and actions. How this influence impacts decision making, team building, and the net results of a consultants work will directly reflect back on the perceived value of the project. For consultants unaware or unpracticed with the impact of their influence [...]

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One of the most accessible marketing and information tools available to consultants is the website. Websites that are referenced within email footers, business cards, and other marketing materials; all with the intent of inviting potential customers to visit the site. The problem with many websites is they are lacking basic navigational markers and easy to [...]

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Consultants specialize in being experts on specific topics. The acquired knowledge can be packaged in to multiple formats for dissemination. The method, type, and design of this material can make the difference between being considered an expert in a field and an also ran. Stephanie Chandler will guide attending consultants through the various outlets of [...]

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Jennifer Leake will guide attendees through an interactive discussion covering 7 steps she has adapted and perfected to grow a consulting business. Often times it is the simple things that trip up new consultants and the mundane items that slow down existing consultants. By evaluating the practices that work and the steps that do not [...]

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This year Confab attendees have the privilege of experiencing the BizTalk Blender® presented by Alice Heiman. The general session allows consultant attendees to meet, greet, and mingle with other consultants within a structured framework that helps to ensure more value for your time. For attendees just starting out in the consulting world this session will [...]

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With the ever changing consulting landscape and variable economy it is always important for consultants to take the time to evaluate their marketing and branding. From kicking off a consulting career to maintaining a decades old consulting practice it is always a good time to step back to the basics and define a clear marketing [...]

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I always wonder what role the keynote plays in a conference such as Confab where our typical attendee comes to network with their peers (Peers of the Consulting Realm) and to learn what others are doing to build their consulting businesses. A keynote is supposed to be a draw but our general and breakout sessions [...]

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