Conference for Consultants to Feature Keynote on Blue Ocean Strategy
Washington, DC
Wednesday, September 08, 2010
The Institute of Management Consultants (IMC, www.imcusa.org) announces that the 33rd annual Confab Conference (www.confabusa.org) will open with keynote speaker Dr. Sarah Layton CMC FIMC addressing how Blue Ocean Strategy can improve consultants’ consulting practices and their clients’ businesses. Confab takes place on October 23-25, 2010, in Reno, Nevada at the Silver Legacy Resort Casino and features valuable sessions designed to help consultants build and sustain successful consulting practices in tough economic times.
According to Confab Chair E. Michael Shays CMC FIMC, “Blue Ocean is a strategy consultants should understand whether or not it comes to play in their own practice. It focuses on generating new revenue streams, increasing sales and higher profits while reducing costs through value innovation. It’s critical for the success of consultants and for their clients’ businesses.” The 2010 IMC Confab conference is designed to help consultants learn how to launch, build or refine their consulting practice. Attendees will include individual consultants, consultants from small to mid-size firms, internal consultants, executive coaches and mentors, consultants with specialties such as IT, HR, sales, marketing and finance, and prospective and new consultants.
Confab 2010 keynote speaker Dr. Sarah Layton is the founding Managing Partner of Corporate Strategy Institute. With over 20 years of professional experience, Dr. Layton has achieved the Certified Management Consultant (CMC) designation as well as the distinguished Fellow of the Institute of Management Consultants (FIMC). Qualified by the Blue Ocean Strategy Centre in London, Dr, Layton uses Blue Ocean Strategy to enable clients to break away from the competition and focus on value innovation for their customers. Examples of companies that have successfully developed Blue Ocean Strategies are Callaway Golf, Cirque du Soleil, Yellow Tail Wines and NetJet.
For over forty years IMC USA has been the premiere professional association and sole certifying body dedicated to individuals consulting to management. The IMC USA mission is to promote excellence and ethics in management consulting through certification, education, and professional resources. IMC USA awards the profession’s internationally-recognized designation of the CMC® (Certified Management Consultant). The CMC, attained by 10,000 individuals worldwide, acknowledges extensive experience, technical competence, peer reviews, client satisfaction, and oral and written examinations of and adherence to the IMC USA Code of Ethics. Benefits include professional development, a public presence in business and management issues, and skill development and business networking through its 26 US chapters.
For more information about IMC or its annual Confab conference, visit the Confab web site at www.confabusa.org.
Jennifer Beever CMC
Media Contact
Institute of Management Consultants USA, Inc.
Washington, DC
818-347-4248
