Consultants Ask and Learn at Confab Talk Show

by DaveB

At Confab’s annual Talk Show lunch for consultants, the questions steered toward how consultants can survive and thrive during tough economic times. The Talk Show is a forum where consultants can submit written questions in advance. The questions are read out loud and “runners” with microphones go into the audience of consultants for those who have answers. Here are some examples.

Question: Has the downturn affected your consulting practice?

Answers: Ronna Cohen, President of Breakthrough Business Performance, said that as layoffs increase, many individuals will enter the consulting profession. As the unemployed flood into consulting, members of the Institute of Managment Consultants(IMC) who follow the Institute’s Code of Ethicsand benefit from its resources and educational programs will have the competitive advantage over new consultants. Chris Rollyson, Managing Director of CRSA, said that the downturn is creating disruption, which usually means opportunity for consultants.

Question: When writing a book, should self-publish or go through a publisher?

Answers: Michael Shays, Fellow of the Institute of Managment Consultants (FIMC) and President of The Focus Leader, said that he self-published in order to get his books out in print more quickly. Certified Management Consultant (CMC) Idora Silver, President of I. Silver Management Group, Inc., said that she prefers self-publishing because she has control over how the books are distributed. If she wants to give a book to clients or potential clients, she can do that at no cost. Mike Van Horn, President of The Business Group, said that by self-publishing, consultants are free to create other products that compliment the book, mentioned that publishers don’t really do much marketing for authors, anyway and added, “Plus, we’re too old to have to go around begging publishers to publish our work!” Charles Day, FIMC and President of Charles E. Day and Associates, LLC, disagreed. He feels that the credibility that goes with being published by an established publishing company is worth the extra time spent soliciting publishing companies and working within their way of doing business.

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