Speaker: Tanya Hall
Host: Nanita McIlhattan CMC
Date and Time of Session
This session will be conducted from 8:30 AM till 9:45 AM on Tuesday October 28, 2009
Session Track: BUILD
Session Description
Media growth plus a down economy equals more expert consultants and thought authorities needed to fill programming and business needs. This session will teach you to strategize positioning to reach your target market, push your brand to cut above the clutter, and build your momentum while establishing your expert platform.
Session Objective / Value
Twitter, radio, television, blogs…it’s easy to get lost in the compost pile of the media. So the $64,000 question for consultants is, “How do we cut through this clutter to be seen and heard?”
This workshop will guide you through exercises to ensure that your message is relevant and differentiated. What specific areas of your expertise do people consistently draw on? How is your approach or philosophy different from that of your closest competitors? Once you’ve refined your unique positioning, you’ll learn to boil the value proposition down into a succinct elevator pitch. Next, you’ll learn how to leverage your expertise to build visibility and networking opportunities across media platforms to maximize your visibility and effectiveness. Finally, you’ll gain understanding of how to syndicate and repurpose your content for maximum media exposure.
Tanya Hall is a seasoned media veteran, recognized in the fields of business development, distribution and publishing. In her current role, Tanya drives Greenleaf’s business development efforts, working with authors to develop their publishing programs and developing strategic partnerships to grow Greenleaf’s reputation as a leading independent publisher. Prior to her current role, she built Greenleaf’s distribution organization, working directly with retailers and wholesalers to develop one of the fastest growing distribution businesses in the industry. Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Cable Networks. Tanya regularly speaks at various events, including the Independent Book Publishers Association (IBPA) Publishing University, AuthorSmart, and the Publishing Business Expo.
Speaker Web Site: www.greenleafbookgroup.com
Tanya Hall
Speaker Biography
