Leaky Boat Web Sites and ….. How To Prevent Them
by Philippa Gamse CMC
Mo3, Monday, October 25 - 9:00 AM to 10:15 AM
Description:
95% of websites leave money on the table—either in lost potential revenues or wasted expenditures. Many problems are easier to spot them you might think. In this session, Philippa Gamse, an expert in website strategies and effectiveness, will show you how to find, fix and prevent leaks in your online presence. She’ll take you step by step through examples and give you a practical guide to keeping your website watertight.
Objective / Value:
95% of Websites leave money on the table – either in lost potential revenue, or in wasted expenditures.
Many of these problems are easier to spot than you might think.
In this program, Philippa will show you how to find, fix and prevent leaks in your online presence. She’ll take you step by step through some example case studies, giving you a practical guide to keeping your Website watertight.
Speaker Biography
An Internet strategy pioneer, Philippa Gamse has been working with Internet applications since 1991. Long before most people had seen the potential power of online communication tools, Philippa was an “Internet evangelist” for a major national nonprofit organization, inspiring her colleagues to work together online, and building the expertise that led to her forming her own consulting and speaking practice in 1995.
As a consultant, she drills deep into the visitor experience of each site, and creates actionable and specific recommendations. Her clients report significant improvement in their levels of quality Web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her suggestions.
Philippa is a member of the Brains Trust for the Small Business Advocate radio show with Jim Blasingame. She is interviewed frequently, and presented a series of monthly segments for the National Speakers Association “Voices of Experience” audio magazine, 2006-2007. The ground-breaking “Seven Steps to Building Electronic Communities”, which Philippa co-authored with Terry Grunwald in 1993 continues to be cited as a foundational text for the social networking movement.
More recently, Philippa was selected as the sole expert featured in the cover story on effective Web strategies for the UPS “Compass” Magazine Fall 2009 edition.
Speaker Web Site: www.WebsitesThatWin.com
Other Links: www.WebsitesThatWin.com/blog/
