Innovate or Die! A Prescription For Success In The Post Recession Economy

by Roberta Guise CMC & Mike Van Horn CMC (Listen to the interview)

Mo7, Monday, October 25 - 10:45 AM to 12:00 PM

Description:

This workshop is designed to show consultants how to apply your core expertise and adopt the mindset of an innovator to help you craft innovative strategies for marketing, selling your services, and managing your practice.  Consultants who innovate are more likely to thrive in troubled times.  In this session, Mike and Roberta will show you:  What it means to be “innovative” ; how becoming an innovative consultant can be a game-changer;  how to size up opportunities created by the changed conditions to avoid dead ends and wasted effort;  and 3 innovative “to-do” activities to achieve the results you want.

Objective / Value:

The post-recession business environment has changed. With this change some fundamental rules have vanished.

In the past, we could make nickel-dime changes to our practices and expect to see positive results. Not any more. Plus, the channels to reach prospects and other stakeholders have shifted and grown. It’s no secret: those who innovate will more likely survive and thrive.

Our session will put you on the fast track to becoming an innovative consultant. You’ll get to know:

•        What we mean by being “innovative”

•        Why becoming an innovative consultant can be a game-changer

•        What you can do to innovate while staying true to your core competencies

•        The “new normal,” what it means to you, and what you can do about it

•        How to market your innovative offerings and use new marketing channels effectively

Through audience Q&A and one individual exercise you will:

•        Size up opportunities created by changed conditions while avoiding dead ends

•        Assess what you need to do to become an innovative marketing and sales rock star

•        Determine 3 innovative “to-do” activities you commit to carrying out after Confab

Attend our session and you’ll leave with a whole new paradigm for innovating!

Roberta Guise Speaker Biography:

Roberta Guise MBA, advises consultants and small business owners on how to build a profitable stable of customers, save money on ineffective promotions, and through precision marketing, branding, or placements in the media be visible and get known.

With her one-on-one coaching and consulting, Roberta also develops, guides and transforms deeply knowledgeable, ambitious women experts who want to be known as a go-to guru authority or leading thinker in their field of expertise.

An award-winning marketer and PR consultant, Roberta writes and speaks on how to get a distinctive marketing edge and be extraordinarily visible. Her consulting practice, Guise Marketing & PR, is headquartered in San Francisco.

Roberta Guise Web Site: www.guisemarketing.com

BLOG: www.bevisibleblog.com

Mike Van Horn Speaker Biography

My business practice has focused on small business owners for twenty-plus years and way over a thousand clients. I have trained many professionals how to grow from a one-person operation to a business that is large enough to give them what they want, and do so without “driving themselves crazy.” I have authored two books for small business owners — including “How to Grow Your Business without Driving Yourself Crazy” — plus a dozen workbooks and a growing library of e-books.

I have also trained numerous others to consult with small business owners, including consultants and retired business leaders.

“Mike is America’s small business expert!” says Jim Horan, president of The One Page Business Plan Company.

Mike Van Horn Web Site: www.businessownerstoolbox.com

BLOG: www.blog.businessownerstoolbox.com

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