What Does Make Your Practice Unique, How Do You Let People Know

by John Rodolff

Mo5, Monday, October 25 - 10:45 AM to 12:00 PM

Description:

What makes your practice unique? Is it your expertise? Your years in the industry? But wait. Isn’t that just what your competitors say about themselves? Standing out from your competition is especially important now, as consultants are losing contracts, having their hours reduced, or being pressured to reduce their fees.

Objective / Value:

Attendees will learn:

•        What is wrong with common responses to the question “What makes your practice different?”;

•        The criteria that any true competitive advantage has to satisfy;

•        A three-step method for developing competitive advantages;

•        How two previously “me-too” professional practices developed true competitive advantages; and

•        Three practical benefits of having competitive advantages.

Speaker Biography:

John Rodolff has been an independent management consultant for nearly fifteen years.  Prior to founding Venture Builder, Inc. in 2001, he was the Managing Partner of another consulting firm, The Kensington Group, LLC.

Before launching out on his own, John worked for ten years at a large healthcare enterprise—with revenues of $240 million at the time—where he led the business planning and strategic positioning efforts of major operational units.

John works exclusively with professional service providers.  He has created the proprietary BizBuilder System™, which consists of many tools and techniques that enable his clients to grow revenues.

This methodology consists of three main components: Differentiation of a professional’s practice from others; Outward-Bound Communication in speaking, writing and action; and Building their Network of other professionals with whom they maintain a productive referral relationship.

While everyone agrees that developing skills in each of these areas is key to business development efforts, few professionals take the time to learn and execute them effectively.  And still fewer take a step-by-step, methodical approach to identifying their competitive advantages, crafting a clear message for their market and referral sources, and cultivating their referral network.

Speaker Web Site: www.venturebuilderinc.com