Positioning, Packaging and Promoting Your Practice for Success

by Linda Popky (listen to the podcast interview with Linda)

PreConference Workshop (3 Hrs), Saturday, October 23, 2010, 3:30 – 6:30 PM

Description:

Are you promoting your practice as effectively as possible? Or are you putting off marketing your offerings because you aren’t sure how to start or where to focus?  Whether you’re new to consulting or looking to grow your business, this hands-on workshop will provide the marketing tips and tools you need to get on the right path to success.

Objective / Value:

Do your marketing efforts need a tuneup? Are you effectively leveraging all the opportunities available to you to market your practice? Do you have a plan in place to market and grow your business in 2011?

This hands-on workshop will help you understand the key factors behind a successful marketing program. You’ll learn why it’s so important to grow and develop a strong brand. Understand how you can use simple, cost-effective marketing techniques, including social media, to build and differentiate your practice, especially in tough economic times. You’ll leave with a plan for actions you can take immediately to get on the right track for a breakout year in 2011.

Award-winning strategic marketing consultant Linda Popky will share proven marketing and branding techniques you can apply to your own consulting practice.

By the end of this session, attendees will:

•        Learn how to develop an effective value proposition and personal brand

•        Understand the key steps they need to take to market their practice

•        Develop an action plan for more effectively packaging their intellectual property

•        Identify next steps to create and implement a marketing plan for a successful, dynamic consulting practice.

Speaker Biography:

Linda Popky is the President of L2M Associates, Inc., a strategic marketing company that helps organizations from startups and small businesses to Fortune 500 companies get better results from their marketing investments.

Linda is a speaker, educator, coach, and author, as well as a consultant. She is one of less than two dozen people worldwide certified to offer the Private RosterTM Mentoring Program for consultants and entrepreneurs.

Linda is the past president of Women in Consulting (WIC), a member of the Society for the Advancement of Consulting (SAC), the National Association of Women Business Owners (NAWBO), and the Northern CA Business Marketing Association (BMA).  She is a member of Alan Weiss’s Million Dollar Consulting ® Hall of Fame, and was named one of Silicon Valley’s Top 100 Women of Influence in 2009. She is a mentor for the Astia women’s business accelerator and for Clean Tech Open and hosts the MarketingThoughtLeadership podcast series, as well as the NorCal BMA Marketing Strategy Roundtables.

Linda is the Program Advisor for the Integrated Marketing Program at San Francisco State’s College of Extended Learning, on the Advisory Board at the UC Santa Cruz Extension/Silicon Valley, and an adjunct instructor in West Virginia University’s online Master’s in Integrated Marketing Communications program.

Speaker Web Site: www.L2Massociates.com

BLOG: www.marketingthoughtleadership.com