Session Description

Attend this workshop to learn from our panel of leading experts about social media and specifically how to get the most from the time and money you spend on LinkedIn, FaceBook and Twitter. Learn to use social media like a pro to improve client service, business development and recruiting. Note: Get the most out of this session by creating your profiles on these sites ahead of time. So create your free LinkedIn, FaceBook and Twitter profiles today to get started.

This is a hands on session. Bring your laptop so you can implement exciting changes while you attend the session. If you already blog, Linkedin, Twitter, or Facebook, bring copies of your profiles for these social networking tools. If you’ve had success with any of these tools, you will be able to share how you did it.  If you have any questions or frustrations, this is a great session to get the answers you need to succeed.

Date and Time of Session

This session will be conducted from 8:00 AM till 11:00 AM on Sunday October 25, 2009

Session Objective / Value

This session is designed to provide advice from four experienced experts who will demonstrate what consultant’s need to know to increase business and generate revenue from social media tools such as blogging, LinkedIn, FaceBook, and Twitter. Participants will leave the session with action plans to make social media work for their consulting practices. They will understand what sort of planning and execution is required to get the most out of the use of these tools.

Speaker Biographies

Alice Heiman – Moderator

Alice Heiman is the President of Alice Heiman, LLC.

As a sales expert, Alice Heiman has been helping companies increase sales since establishing Alice Heiman, LLC in 1997. As the creator and developer of the BizTalk Blender®, networking is one of Alice’s great passions and talents, and it’s one of the easiest and most effective ways she’s found for entrepreneurs, consultants and small businesses to increase sales. Alice mentors sales management to transform them into proactive coaches while helping senior management establish a sales culture that will continue to grow their bottom line. Her focus on enabling anyone to network effectively, both in person and online social networking, has created a well received instructional series to guide business professionals through the strategies and nuances needed to network for new prospects and sales.  Alice began developing her sales expertise at Miller Heiman, Inc. where she was responsible for training, coaching, and program quality. She was named 2004 Saleswoman of the Year by Professional Saleswomen of Nevada and has been featured in Selling Power Magazine. Alice is, quite simply, an instigator of business relationships. Alice’s web site is  www.aliceheiman.com. Alice’s LinkedIn page is www.linkedin.com/in/aliceheiman . Her Facebook page is www.facebook.com/. Her Twitter page is www.twitter.com/biztalkblender.

Camilla Downs – Panel Member

Camilla Downs is the Owner of Discover Your Time.  Camilla Downs’ strengths are researching and collecting information.  She spends hours in front of the computer reading, collecting and testing information regarding social networking (Blogging, Facebook & Twitter).

Through Discover Your Time (http://www.DiscoverYourTime.com), her web site,  Camilla helps her clients with 2 aspects of their online presence.

1)  Appearing more in the search engines when someone searches for their name or business name through social networking, SEO & online profiles and

2)utilizing social networking & blogs to grow their name/brand & business.  Discover Your Time clients have directly benefited through collaboration with connections made through social networking and appearing more and higher in search engine results.

Dave Barnhart – Panel Member

Dave, the President of The Blogging Pros, is a thought leader in the use of social media for small business growth.  He has been helping small businesses use social media since 2005.  He studied Twitter for 2 years prior to offering seminars and webinars aimed specifically at teaching businesses the value of Twitter and how to use it.

He spoke at CONFAB07 about blogging and received rave reviews.

Dave’s web sites are:

http://BusinessBloggingPros.Typepad.com  and
http://www.LearningTwitter.com

Larry DeVincenzi – Panel Member

Larry DeVincenzi is the Principal of Smart Brand.  He is a creative brand-marketing strategist with more than 25 years of progressive leadership experiencein both mature and high growth companies.  He is recognized for his expertise at building business and rejuvenating brands by identifying the market opportunity, crafting a vision, developing core strategies, hiring and training talent, and leading high-performing teams.  He excels at strategic marketing planning, brand repositioning, creative advertising, internet and direct mail, marketing communications, public relations, social media marketing, business development and account management.  Larry’s web site is www.smartbrand.com.

Michael Clawson, Panel Member

Michael Clawson is Chief Fish of Big Fish Creations, an advertising and digital media company in the Sierra town of Graeagle. He has been working in the graphics and advertising field for over 12 years. Michael is an expert user in Adobe Photoshop, Illustrator, Dreamweaver, Flash, and Fireworks. Michael is very capable on the Apple Macintosh for both use and troubleshooting and some repair. Michael also has an extensive creative writing and musical background, which includes a Bachelors of Arts from San Jose State University in the field of Creative Arts. Michael also has a minor in Music and has studied Cybernetics and Systems Theory. Michael’s specialties include social media branding and identity, advertising campaign management & tracking, web presence and image building for small to large companies. Michael’s web site is www.graeagle.com/bigfish.

Hosts: Jennifer Leake and Cherryll Sevy CMC

Session Fees

The fees for this optional session are $89 for an IMC member who registers before October 1; $139 for a non IMC member who registers before October 1; $109 for an IMC member who registers after October 1; and $159 for a non IMC member who registers after October 1.