Where’s Your Sweet Spot?
Refine Your Consulting Niche to Own a Specialized Market Segment(s)
Elizabeth Andreini and Mel DePaoli
Concurrent Session: MO 9, Monday, October 24, 2:00-3:30PM
If you’ve ever wondered “if” you should or “how” you could become a specialist, this session is for you! In this dynamic, informative session, you’ll learn why you should focus your consulting practice to become a “specialist”. This session will give you a roadmap and practical tools to help refine your business and target market to increase your revenue and success. You’ll gain insight into changing your competitive landscape to leave your competitors in the dust and reduce price pressures. Learn to reframe what you do and how you work to bring more value to your clients.
Elizabeth Andreini and Mel DePaoli, two talented and successful marketing experts, will help you gain a fresh look at past clients and engagements to better 
understand the value you provide through your services, skills and abilities. You will examine your current offerings and learn skills to help you create niche offerings for key market segments to maximize your effectiveness and profit potential. If you want to improve your unique value proposition, reposition, or repackage your services and launch the next generation of your business, this is the session for you!
About the Speakers
Elizabeth Andreini is founder and President of Accelerate Marketing, LLC. a consulting firm specializing in high-impact marketing and product management strategy and execution for global companies. Accelerate Marketing provides interim CMO services and on-demand executive-level marketing and product management leadership for B2B multi-channel companies. She has over 25 years of global experience in marketing, product management, business development in corporate and early stage environments in executive and senior marketing positions. Elizabeth is President of the IMC Pacific Northwest Chapter. She has a MBA, Marketing/ International Business, University of Washington and BA, Economics, Claremont McKenna College.
Melanie DePaoli is founder and President of Omicle where she has spent a decade working with companies, schools, government clients and individuals. Her experience includes organizational culture, diversity programs, branding, operations, and self-publishing. She has in-depth knowledge of how culture, branding and operations intersect and impact a company’s bottom line. Mel’s focus today is the challenges faced by the construction industry. Mel is currently working on the second edition of her book “Contractors: Doing it Right, Not Just Getting it Done.”
Websites: www.accelerate-marketing.com; www.omicle.com; www.meldepaoli.com
Blog: www.meldepaoli.com
