The Trust Equation
Jerry Fletcher
Concurrent Session: MO 10, Monday, October 24th – 4:00-5:15 PM
Who do you trust? In the first few minutes of this dynamic, insightful session, you will learn that: it doesn’t matter what you know; it doesn’t matter who you know; the key to success… is who trusts you! Because those who trust you become your raving fans!
From strangers to ‘just connections’ to clients, trust is “the” binding force. In business and personal affairs, this single idea can light your way to success. In his humorous, candid style, Jerry Fletcher will share insights and real-world examples of the power of trust.
You’ll learn:
- How to trust yourself, your team, and most impor¬tantly, your clients.
- A simple mantra to double your income.
- How you can emulate a Galactic Com¬mander.
- The dollar value of the Integrity Divi¬dend (with research results).
- Why trust is counter-intuitive.
- Brain research findings on how trust and marketing work.
- Hard numbers on the value of raving fans on and off-line.
You will leave this session inspired and recognize that gaining trust is the most important skill you need to build and increase your business.
About the Speaker
In 1990, Jerry Fletcher founded Z-axis Marketing, Inc., a consulting practice focused on building trust-based marketing strategies for small and medium companies. A cutting edge strategist, author, and professional speaker, Jerry is a former advertising/PR agency CEO and an expert at business development and practice management. Jerry speaks professionally as “The Networking Ninja” (www.networkingninja.com). His pragmatic knowledge of how to combine customer relationship management with referral based sales and marketing techniques on and off-line has been gleaned from over 40 years as a Rainmaker and client satisfaction specialist.
Website: www.NetworkingNinja.com
