Making $$ and Sense out of Social Media
Ira Wolfe
Concurrent Session: SU6, Sunday, October 23, 11:15-12:45PM
What is social media really? How do I get started? What are the critical success factors in social media? Social media is everywhere and keep growing! Facebook has over 600 million users. Two billion YouTube videos are watched each day. 61% of U.S. households use social networks. In this session, you will gain a better understanding of the full scope of social media and most importantly, how social media can leverage its power to promote your business. You will also learn how social media technologies like Facebook, Twitter, LinkedIn, YouTube, blogs and more are changing the way businesses recruit, prospect, sell, and support employees and customers.
Ira will take you on a “tour” of several social media sites to highlight practical applications you can immediately put to use. A few highlights of the session include:
- Recognize how social media is changing the way you do business
- Identify strategic applications of social media for every business
- Learn a 4-step approach to getting started with a social media strategy
- How to avoid social media pitfalls and landmines
Practical, informative, and engaging, Ira demystifies Social Media and shows you how it can work for you and your business.
About the Speaker
Ira Wolfe is Founder and Managing Partner of Social Media Architects of Delmarva, a boutique marketing and public relations agency specializing in helping small business design, build, manage, and monitor search and social media marketing.
A prolific author, columnist, business blogger and sought-after-expert on hiring and workplace trends, Ira has been aptly described as a “Gen Y masquerading in a Baby Boomer body.” He was honored as one of the Top 25 Talent Management Online Influencers and selected by HRExaminer.com, Top #10 Bloggers by Toolbox by HR, and HCI 50 Best Blogs for Talent2011.
In 1996, Ira founded Success Performance Solutions (SPS), a pre-employment and leadership testing firm. Ira is a leader in the talent management industry and considered an expert in pre-employment personality tests, workforce trends, and social media.
Ira is the author of the new book Geeks, Geezers, and Googlization: How to Manage the Unprecedented Convergence of the Wired, the Tired, and Technology in the Workplace. His other books include The Perfect Labor Storm 2.0, The Perfect Labor Storm Fact Book, and Understanding Business Values and Motivators.
Website: www.super-solutions.com
www.socialmediaarchitectsofdelmarva.com
