Survive to Thrive: What’s Different about Companies that Flourish in Recessions?
Dr. CJ Rhoads, M. Ed., D. Ed.
General Session: SU2 Sunday, October 23 – 8:00-9:00 AM
Why do some companies survive—even thrive—when the economy is in the tank? Are your clients still struggling with difficulties resulting from the financial crisis and ongoing poor economic performance? As consultants, knowing the key factors which contribute to long term success, can dramatically add to the value we offer our clients.
Dr. Rhoads, based upon the work of Jim Collins, author of Good to Great, is leading a team of researchers to address these questions. With a database of all public companies, they develop models to predict success or failure based on the Good to Great factors. CJ has identified those companies which have thrived during the previous six recessions over the past 50 years and what differentiates them from those that did not survive. You’ll walk away with several new insights for your work with your clients, and be able to apply them to your own consulting practice as well.
CJ will offer her practical insights and implications from the research. She’ll share what companies (and consultants) can do to ensure they will survive no matter how bad the economy gets or how long the recession lasts.
About the Speaker
Dr. CJ Rhoads, M.Ed., D. Ed.
Dr. CJ Rhoads is a consultant, author, and speaker on business strategy, leadership and technology topics. She is the Founder and CEO of the enterprise, technology and management consulting firm of ETM Associates, Inc. Dr. Rhoads is an Associate Professor in the College of Business at Kutztown University. At the Small Business Development Center at Kutztown University, she consults with entrepreneurs and small business owners, in addition to working with her larger clients in the finance and technology industries.
Dr. Rhoads’ twenty five years of experience runs the gamut from successful technology startups to Vice President in Fortune 500 financial firms. Her work focuses on entrepreneurship, business strategy, leadership development, performance metrics, and information technology.
Among her many awards include Pennsylvania’s Best 50 Women in Business. An author of several books and articles, she is Editor of The Entrepreneur’s Guide to…..series.
Website: www.ETMAssociates.com
