Time to Get Naked with Consulting

by Confab Comm

As consultants we are always looking for ways to better acquire and retain clients. Sometimes a unique approach crosses our desks that makes us stop and pay attention. InvestmentNews.com ran a story on “Naked Selling” whereby practitioners take a more honest and open approach when dealing with clients in order to build a more human interaction.

“What does being naked look like in practice?

Naked consultants kindly confront clients with difficult information and perspectives, even if the client might not like hearing it. Naked consultants ask potentially dumb questions and make potentially dumb suggestions, because if those questions or suggestions ultimately help their client, it is worth the potential embarrassment.

They also admit their weaknesses and celebrate their mistakes. Even before landing a client, a naked consultant will demonstrate vulnerability and take risks.

They will give away their best ideas and start consulting to the prospective client during a sales call. In fact, they will do no real selling at all, forgoing that activity in order to find a way to help an individual even if he or she never actually becomes a client.”

Since it is a Friday maybe it is time get naked… with your consulting.

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